ABSTRACT
Transferring knowledge to the clinic is a complex process and involves more than disseminating or communicating research results;it implies the planning and implementation of strategies to identify target audiences, such as clinicians, managers, policy agents, and consumers. In this reflection article, the authors aim to discuss challenges to be transferring knowledge and ‘qualitative evidence’ in the virtual world and promote the debate about strategies for disseminating qualitative research online. This text results from the dialogue between the researchers’ concerns, their experiences, and the literature on the subject. The situation caused by SARS-CoV-2 made it clear that there are clear challenges to using qualitative research methods and techniques in the online modality, from the design to the implementation of knowledge. The complexity of the processes experienced by people has increased the need for in-depth qualitative studies to make clear the influence of context, constraints and adaptations resulting from the pandemic on human existence, but also has made it clear that the methods and techniques of data collection that were traditionally developed in the field need a different methodological approach to be carried out in an online modality. On the other hand, the implementation of knowledge in clinical settings can be achieved with virtual strategies, but it also implies collaborative work between researchers and clinical professionals. We conclude that there is a need to study the use of methods and techniques traditionally used in the context for its use either in online modality or to explore the virtual world. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.